We Always Lie to Strangers: The Incredible True Story of Branson, Missouri

Five years in the making, WE ALWAYS LIE TO STRANGERS is a story of family, community, music and tradition set against the backdrop of Branson, Missouri, one of the biggest tourist destinations in America. A remote Ozark Mountain town of just 10,500, Branson hosts more than 7.5 million tourists a year and generates nearly $3 billion in annual tourism revenue.

At the heart of Branson's appeal are the more than 100 staged music shows that have earned the town the moniker of "the live music capital of the world" (its theaters boast more total seats than Broadway). These shows are well known for their traditional, family-style entertainment - no profanity, no nudity, no gambling, healthy doses of gospel and respect for veterans. Crowds from around the country, and particularly from the Midwest, flock to Branson for this return to old-fashioned values. Stars closely associated with Branson include Dolly Parton, the Osmonds, the Oak Ridge Boys, the Lettermen, illusionist Rick Thomas, Neal McCoy, Yakov Smirnoff, Larry Gatlin, Mickey Gilley and many more.