The Super Bowl: More Than Just Another Football Game

Posted Thursday, January 31, 2002 at 11:17 AM Central

by John Couture

Well, it's Super Bowl week and since the game isn't attracting the usual fanfare, it's up to the high profile commercials to deliver the goods. The Super Bowl commercials which usually draw as much criticism as the game itself will be under tremendous pressure to perform this year.

To that end, Hollywood is pulling out all the stops. So far, commercials for the new Vin Diesel thriller XXX, the J-Lo domestic abuse drama Enough and the first look at the highly anticipated sequel Men In Black II are among some of the interesting spots. We'll also see new ads for Spider-Man, Mr. Deeds, Panic Room, Signs and Bad Company.