Prepare to 'Rock out...'

Posted Thursday, January 14, 2010 at 4:20 PM Central
Last updated Thursday, January 14, 2010 at 4:46 PM Central

by John Couture

"...with your glock out."

At least that's what the tagline for Kevin Smith's new movie Cop Out challenges you to do. So, Smith can't use "Dicks" in his title, but he's able to get away with that very punny tagline?

Sometimes, I just don't understand Hollywood. "Dicks" is bad. The innuendo of the same thing is ok.

Don't get me wrong. I like the tagline and I'm genuinely looking forward to this movie, but perhaps there's a limit to the amount of self-referential humor that one movie can get away with.

The powers that be at Warner Bros. already axed the title on the screenplay, A Couple of Dicks, for the more advertiser friendly alternative. So, one has to wonder how many more puns Smith and company have up their sleeves.

The theatrical one-sheet poster has finally been released via IGN. You can see a shot of it to the right or for a larger version, please visit IGN's web site.

Cop Out goes undercover in theaters on February 26, 2010. Let us know what you think of this poster.