'Harry Potter' drops best trailer yet

Posted Thursday, April 9, 2009 at 4:56 PM Central

by John Couture

I know it seems that we post every Harry Potter and the Half-Blood Prince trailer that comes out and the you know what? We do. Mainly because our stats tell us that you can't get enough of the boy wizard, but also because it's an interesting case study to see all the trailers of a movie and see how the studio changes or augments their marketing of the movie over time.

As you might recall, we have been very critical of the trailers that we have seen up to this point. As diehard Harry Potter fans, we expect nothing but perfection, but the weak and misleading trailers so far had us scared that the final product would be a travesty.

Allow me to present today's latest International trailer for Harry Potter and the Half-Blood Prince.

This trailer is an abrupt 180 in terms of tone and direction for this Potter head. This little click actually makes me grow anxious that July 17 is still three months away.

What do you think about this latest offering? Will the new movie live up to the high standards of the Harry Potter franchise?