'Nemo' makes a record-setting splash on DVD

Posted Wednesday, November 5, 2003 at 2:16 PM Central

by Tim Briscoe

There is no doubt that Pixar and Disney have caught a big one with Finding Nemo. The film has become the number one film at the box office this year with over $330 million in revenue.

Now this fish tale has set records for first-day DVD sales. The two-disc set sold 8 million units on Tuesday bettering the record set by Pixar's own Monsters Inc. which sold 5 million on its first day of availability.

Pixar estimates that Nemo will now become the biggest selling video and DVD of 2003 as well as the top-selling DVD of all time.

Pixar (and Apple) CEO Steve Jobs said, "We couldn't be more excited about the overwhelming success of Finding Nemo."