E.T. Comes And Goes On DVD
Posted Friday, June 7, 2002 at 1:25 PM Central
by John Couture
Employing a tactic that has made Disney rich many times over, Universal announced yesterday that the 20th Anniversary edition of E.T. would debut on video and DVD on October 22 and only be available for a limited amount of time.
Universal will bring it out for sale for 10 weeks before putting the title on moritorium. Disney regularly employs this tactic on its animated titles in order to build anticipation and to sell their product to new generations of kids. There will be a VHS version and two DVD versions of E.T. The DVDs will host a plethora of extra features and goodies.